Do you think your digital presence is important?
Whatever the size of your business, your digital presence should be prioritised. This last year has seen many businesses develop online activities in order to reach customers, at a time when face to face contact was not possible.
The agricultural industry and more specifically the dealership network cannot afford to rely on traditional marketing techniques to target customers. Our next generation of decision makers are browsing your website, commenting on your Facebook page and enquiring through Instagram.
The beauty of digital marketing is that it can be a very cost-effective method of promoting your products, building your brand, your relationships as well as generating enquiries.
Easy wins when it comes to building your digital presence can start with your website. Keep it updated! Areas such as used machinery sales and company news are great places to ensure fresh content all whilst maintaining good communication with your website visitors.
Just as important as an up-to-date website is reactive social media. Creating your very own brand personality can combine a variety of content, both sales and relationship focused.
Easy-wins to improve your social media; make a commitment to your presence. Decide on a number of posts per week and use scheduling platforms to plan your content in advance. In my opinion, the easiest win is to utilise customer created content! Encourage customers to mention your business in their social content, this in turn will generate content for your platforms without you even leaving the depot.
Social media can be heavily underestimated but when done right, it can create lots of opportunity for your business. It can also give you important information about your customers which will assist in shaping future marketing campaigns.
If you do not have a large marketing department, then the biggest easy-win for activities like these can be to outsource the work to a freelance marketer. This will take the pressure off your team, allowing them to focus on their primary role. By allowing a specialist in both digital marketing and agricultural machinery to handle your digital presence, you are allowing your business to reach its digital potential.