Low-cost marketing for big, measurable results!

So, you have your social media set up and you are happy in your consistent content that you are sharing. But now you want to really start to level-up and utilise more features on the platforms you use. Maybe you have a new campaign you want to promote, some specific machines you want to focus on or even a new job vacancy that you need to get out there? Now is the time to consider paid-for advertising through your social media.

Meta (the new name for Facebook/Instagram) is where you can schedule ads for both platforms. You may be wondering what the benefit of paid-for ads is? Compared to advertising in magazines, on the radio or using direct mail, social media advertising can be a cost-effective alternative and the best part, it is measurable!

Utilising this style of advertising allows you to set your objective, whether that be brand awareness, engagement, lead generation or conversions. Then you choose your budget (as low as £1), define the duration of the advertising and the best bit, define your audience! One of my favourite features on Meta is that you can get very specific when it comes to your audience, you can choose which areas of the world you want to advertise into, you can reach people based on education, employment, household and lifestyle details…So many possibilities! Another handy option is to link it up to your website through a Meta Pixel, this allows you to measure results from your ads and understand actions that people take on your website.

It is important to remember that the other forms of marketing all have a place, social media advertising should be used to compliment your other marketing. After all, in machinery, a lot of our customers still prefer to pick up a newspaper or open a personalised letter.

If you would like assistance with paid-for online advertising, then get in touch.