The Power of Influencer Marketing

Influencers! A word that in today’s age is becoming more common. You may roll your eyes when it comes to this topic, or you may see great value in this type of marketing.

The truth is, that influencer marketing has emerged as a powerful tool for businesses across various industries, including machinery, think of Kaleb Cooper, Kelvin Fletcher, The Sheep Game etc.

By partnering with individuals who hold sway over their respective audiences, you can effectively reach your target markets, enhance brand awareness, and drive sales. Just make sure you are being careful, this type of partnership requires a strategic approach, plenty of research and a mutual understanding of what the specific goals and targets are.

The most important factor is identifying the right influencer for your business. In the instance of machinery dealers, we aren’t talking about celebrities who have hundreds of thousands of followers. It could simply be someone, with a YouTube channel that has started to attract a couple of hundred subscribers. Remember that the top reason people choose to listen to an influencer is whether the person seems genuine. Consider if they are promoting lots of products just to get a freebie or do they genuinely want to find the best of the best and tell everyone about it? This is why research is important!

Here are my top tips for starting your journey to working with an influencer; Ensure they have relevant expertise in the product and industry. Then make sure you choose someone whose audience aligns with your target market. Next, it’s time to assess their engagement rates and whether their interactions are genuine. Once you have got some people in mind, ensure the content they are putting out there is of quality and what you would like to be associated with.

Remember that working with an influencer is not just about transactional benefits. The companies that get the most out of this type of marketing have worked hard to establish a good working relationship with these people. Get them involved in your events and don’t leave all the content up to them, get together and produce collaborative content, showcasing your expertise as well as theirs.